Archive for the 'The Consumer' Category

Guy Kawasaki on Stupid Things and Marketing Podcasts
January 29, 2007

Guy Kawasaki has published a new article on his “How to Change the World” blog on ten (actually, 14) stupid things ways to hinder market adoption. If you want to make sure you don’t lose web visitors for banalities that have nothing to do with your content, be sure to read this.
A couple of [...]

Star Trek Legacy: Waiting for Disappointment
December 23, 2006

2006 marks the 40th Anniversary of the first airing of Star Trek. To honor this occasion, Bethesda Software has released three Star Trek games; this year. The one I was most eagerly anticipating was Star Trek: Legacy.
Months ago, I made a note to myself: Check this game out when it’s released on November 7! But [...]

Usability and the Power-Up! 1GB MP3 Player
December 1, 2006

I just received a Power-Up! 1GB MP3 Player at the low, low price of (once I complete the rebates) $9.99 from TigerDirect. Hooray! I figured that even if the MP3 capabilities were poor, I’d still have a 1GB USB drive at a killer price. But I didn’t expect the user manual to be so… unusable.
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